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Museum of Music

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(11.03.2003 , United States, Atlanta )
Museum of Music Announces Grand Plans in Atlanta

The Museum of Music, Inc., today formally announces its plans to design and build an innovative new arts institution dedicated to "celebrating music and the human experience."

Museum founder and CEO Patrick S. Noonan declares, "In 1996 the world came to Atlanta for the Olympic games. We're going to bring them back to play with us on a daily basis – by creating a great cultural institution and an astonishing facility filled with rich, interactive experiences that are unlike anything else in the world."

The not-for-profit group envisions a large-scale, modern museum where the story of humanity is revealed through the story of music. According to Noonan, "Music is humankind's greatest invention, yet there is no place in the world that tells the whole story of music and how it is interwoven into every aspect of our lives."

The group intends for the facility to become one of Atlanta's largest international tourist attractions, enticing visitors with changing attractions and performances from around the globe, in addition to serving as a significant educational and cultural resource for the people of Georgia.

Numerous locales are being considered for the project, most of them in downtown or midtown Atlanta, both being major transit and highway hubs and close to many hotels and convention facilities. Museum Vice President David Lilly observes, "The facility must be easily accessible and welcoming to residents from throughout the metro Atlanta area as well as our visitors from around the state and around the world."


SEVEN PAVILIONS… AND MORE

Preliminary plans are to showcase music using seven innovative pavilions, each with its own theme. For example, the Music Zoo will allow visitors to discreetly observe "live musicians in their natural habitats," which will include a working recording studio, radio station and rehearsal facilities. The Music Workshop will feature artisans-in-residence, "making things that make music" right on the premises and helping apprentices learn the art of handcrafting guitars, violins and other instruments. The Music Lab will allow visitors to "play mad scientist" with the science and technology of sound and music – remixing favorite hits, conducting virtual orchestras, and discovering how the brain reacts to music.

The other pavilions include gallery spaces for historical and contemporary artifacts, educational spaces for teaching and learning about music, and an innovative Music Port for "traveling through space and time to experience music, both live and recorded, from obscure corners of the world and forgotten chapters of music history."

The group also plans a performance space on the premises, designed to complement Atlanta's existing and planned venues.

The museum's atria and plazas will be constantly alive with smaller, more informal performances. Lilly points out, "Despite the state-of-the-art technologies hiding in our walls and making all the magic possible, the overwhelming experience our visitors will take away will be human, even emotional, and not just intellectual. This place is about passion. It's for the heart and the brain."

Until their facility is constructed, the Museum of Music will operate as a museum without walls, developing events and installations to be housed by local partners. Their first sponsored activities will take place in conjunction with the Atlanta Jazz Festival in May 2003. The Museum's newly launched web site is already a budding virtual museum, including a treasure-trove of interesting music links and their own "Vibrations" music news digest.


"EXPLORE THE MAGIC THAT UNITES US"

The organization's tag line is "Explore the magic that unites us," a reminder of the group's higher purpose. Noonan notes, "Our social mission is to bring people together through our shared love of music. Music spans the continents and the centuries, and it is central to all cultures and all age groups. Our museum will celebrate every type of music and find ways to make connections with everyone. The Museum of Music will be a vibrant, constantly changing crossroads of cultures – and isn't that what Atlanta is all about?"

Lilly elaborates, "Other music museums focus on one aspect of music – for example ancient instruments, or the music of a particular style, time, or place. Because we tackle 'music's big picture,' we needed a way to break up this massive story without segregating people into groups. Our pavilion themes are inclusive and cross-cutting – each one will have something for young and old, hip-hop fan and opera fan, casual listener and expert. They will be dynamic, interactive and alive, both educational and fun!"


"CAN'T KEEP QUIET"

The Atlanta-based non-profit, tax-exempt organization has been developing its vision quietly for several years, as well as working behind the scenes with a diverse group of leaders, both locally and internationally.

Today's announcement marks the beginning of their "Can't Keep Quiet" campaign, a more public phase designed to build broad community support and begin international public fundraising efforts for the project.

Noonan notes, "We've been all over this town in the past year to test and refine our strategy, listen to community needs, and build friendships. The feedback we've gotten has been tremendous. We've been hearing 'Please make this happen!' from everyone – from City Hall to concert hall, from entertainment industry gurus to school teachers, from tourism boosters to college deans, from individual artists to foundation heads, from the worship community to the business community. Today we start to make it happen!"

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For more information:
http://museumofmusic.org
media@museumofmusic.org

The Museum of Music, Inc.
P.O.Box 133014
Atlanta, GA 30333
404-523-8444

Patrick S. Noonan, Chairman & CEO
Mobile 678-358-5961
Patrick@museumofmusic.org


BACKGROUND

Patrick Noonan, a Harvard Ph.D., is a former McKinsey consultant and taught on the faculty of the Harvard Business School. On the faculty of Emory University's Goizueta Business School since 1993, he has earned 11 awards for teaching and service, and he served for four years as Assistant Dean in charge of Emory's highly-ranked MBA Programs. His education also includes an engineering degree and MBA from Yale. A full-time professional musician in the late 1970's, Noonan has been playing guitar for nearly 40 years and has released five CDs over the past 25 years. He is a founder of the Museum of Music, Inc. and currently serves as Chairman and CEO.

Georgia native David Lilly is a successful media producer and Internet entrepreneur. His professional experience includes time at Cox Communications, AutoTrader.com and the VentureX Group. He earned an MBA from Emory's Goizueta Business School. Lilly, too, grew up making music in school and church, and now favors bass guitar and the blues. He is currently Vice President of the Museum's Board of Directors.





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